Wednesday, October 1, 2008

The Terrorist Way

We have always criticised terrorists. Nobody would suggest us to become a terrorist. We have always looked upon them as bad boys. But what if we look terrorism as a profession? I know it’s difficult to believe. But for terrorists it’s their profession to harm the society. Besides their skills and the unmatched modus operandi, it is very sad to look at their professionalism in “anti-social” activities. This idea cropped up in my mind after the Ahmedabad Bomb blast and has made a stronger mark by consecutive one in Delhi.

I know it sounds creepy. But to support this idea, I also have some thoughts which I want to share. You may not agree with me, but, it’s true.

Think about their perfection. It is better than the six sigma companies. What about their M&A with competitors like police or may be politicians? They neither need financial advisors nor investment bankers for it. Then who manages their accounts? Do they use tally? Do they know MIS? How can they make all these things so simple? Why don’t they need consultants? Who teaches time management to them? Are they management students? How can they manage such a complicated task so easily? Where do they learn all these management concepts from?

Can you imagine the supply chain or logistic department of our terrorist friends!!! I feel it’s almost at par with FedEx. In fact, even better. And what about HR, wherein, even without taking help of recruitment agency they still manage to find most loyal employees than any other industry. They are always clear with their “Mission and Vision”. They promise exactly what they can perform. I can’t even imagine about their advertisement and PR department, that, without spending even a single penny, they get maximum visibility on all news channels and news papers. “New market development”, the most difficult task for any company. But for them, it’s just a cakewalk. Whether it’s India or China, USA or UK, for them all are the same. They are always ready with their strategy to enter anywhere in the world. From my very first marketing lecture, I have heard that India is the most complicated market to enter. But for them, it is a child’s play.

Can anyone help me to find out their business model? I think they just believe in simplicity. By making their business simple and concentrating on only on one product, they earn maximum satisfaction and the desired reward. With very limited product portfolio, they manage to win any market in any situation.

To solve this mystery of success there is only one solution. We need to go to THE SCHOOL OF TERRORISM, and find out what they teach. Who are the faculties and what kind of books they have in their library? Why are they so smart in defining their core competencies, be it a bomb blast or a hijack? If defining core competency is so easy, then why management schools are wasting so much time to teach these things? To conclude, I just want to say, rather than only fighting with them, it is better to understand how they works. “If we want to kill them, we will have to know them”.